Designed By Apple - Intention

Months ago this video was released and I thought it was very well done. It came up in conversation yesterday and I was sent a link to the video, which reminded me how well done it was. This time, though, I was sent to Apple's website to view it. Accompanying this beautifully written and animated walkthrough of Apple's approach to design, is a damn off centered play icon. What the hell Apple? If anyone is going to teach us all to sweat the details you are in a great position to do so. I think you have done so for a long time, and in many cases.

The video is prefaced with the below frame (I think I glazed over the interface before playing and clicked away to watch the video.) When it was complete, it sent me back here. The triangle is pushed right of the center point of the circle. http://www.apple.com/designed-by-apple/



Now, I realize the height of the left side of the triangle gives it more weight than the right, in which we would shift the triangle to the right to counter this in order to please the eye's desire for balance. In my quick diagram you'll see that I did account for this in the offset "T." I didn't want this to be true, but it was.



And finally, here is the video. Hopefully I didn't shadow the great production of this with my negative acknowledgment. Enjoy.