Sony's Waterproof Camera Finds a Natural Collaborator

I like this spot Sony released for their new camera, the Cyber-Shot TX30. It seems to tie in with the environment for obvious reasons. I'm not sure if the video fully conveys the octopus reacting to people entering the room, and in return finding the camera to snap a shot. I do know it worked really hard to get its tentacles into the unnecessarily engineered tunnel for the trigger. So congrats to that, and I suppose that made me believe it a little more.

All that aside, the logo was the best thing I saw. I'd love to check out the new camera though.

Apparently it's a girl named Rambo, which is amazing. I also learned that octopi and camera theft has been a mild epidemic among aquatic explorers in recent years.

This Film Should Be Played Loud

Logos from Yesteryear(s)

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Apex Audio & Video

Apex is a high-end home audio and video company. The logo mark displays an "A" that makes a peak to represent an apex. The smaller triangles are the "Audio & Video" portion of the name. The line surrounding signifies a cable with a plug on the end. 

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Hindfoot Restraint Brace

HRB is a company with a patent-pending design to help people that need support other than a shoe (think leather, lace-up sock). All pieces are hand-crafted, and the visuals represents that. It displays a ranch style brand mark to connect with the leather working that drives the company.

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Third Coast Icehouse

This coastal hangout strives to carry craft and locally brewed beers. The logo mark displays a mug and anchor to tie the beer culture and coastal life in one. Simplicity was a driving force when connecting in order to match the interior of the establishment. 

Michael Bay Meltdown Video - Walks Off Stage at CES (Post-Production Version)

I missed the live action shoot, but I was indeed available for post-production. Michael Bay had a meltdown of sorts at the CES conference in fabulous Las Vegas, Nevada. He walked out to speak about his inspirations and the curve? Oh, Samsungs new ultra-high-definition television, I see. 

Designed By Apple - Intention

Months ago this video was released and I thought it was very well done. It came up in conversation yesterday and I was sent a link to the video, which reminded me how well done it was. This time, though, I was sent to Apple's website to view it. Accompanying this beautifully written and animated walkthrough of Apple's approach to design, is a damn off centered play icon. What the hell Apple? If anyone is going to teach us all to sweat the details you are in a great position to do so. I think you have done so for a long time, and in many cases.

The video is prefaced with the below frame (I think I glazed over the interface before playing and clicked away to watch the video.) When it was complete, it sent me back here. The triangle is pushed right of the center point of the circle. http://www.apple.com/designed-by-apple/

Now, I realize the height of the left side of the triangle gives it more weight than the right, in which we would shift the triangle to the right to counter this in order to please the eye's desire for balance. In my quick diagram you'll see that I did account for this in the offset "T." I didn't want this to be true, but it was.



And finally, here is the video. Hopefully I didn't shadow the great production of this with my negative acknowledgment. Enjoy.

YouTube Updates Playlist Interface

I dig it, the upcoming videos are listed where my attention is already. I can understand why they set it at the bottom previously, but it always seemed clunky. This will be easier to look through. Although, most of my youtube playlists windows get minimized to the dock. Except, of course, the Asian Club Pot-Luck Playlist, it went full-screen. (I am French-German, but due to my elevated appreciation for the pan-asian cultures I was invited to join with ceremonial open arms.)

I also like the UI of the menu icon that has been showing up on all of Google's interfaces. You can see it right under the logo in the top right. It expands to the image on the left and pushes content to the right.

Gerber Instant: Unstoppable

Gerber Gear releases an awesome spot that makes we want to find Trouble. But, only get close enough to weasel out of it's grasp and walk away with a smile. That kind of Trouble. We'll see where the weekend
takes me. Trouble, I will find you.

gerbergear.com/Essentials/Knives/Instant_31-002184