Google's Material Design Documentation

I’ve noticed in the most recent updates to mobile operating systems that motion graphics has been a big focus. Maybe I’m just paying attention to those things given my interests, but in Apples launch of iOS 7 there were a ton of new animations to help the user keep a sense of orientation to where they are going and where they are headed. Google recently released a style guide entitled Material Design, with an entire section dedicated to animation, focused on helping developers and designers create better experiences. There are even links to code for developers to quickly solve for these desired additions.

http://www.google.com/design/spec/animation/authentic-motion.html

The Swarovski Cross-Device Hello Kitty Maze Rocks!

If you're into the sort of thing. 

Swarovski, I’m already on your desktop site, but you want me to take my phone out, open the QR reader, point it at my monitor and link out on my phone? No. You want me to already be on the phone, open my QR reader and tell my camera to look at my browser…no. OH! You want my friend to pull up the site on their phone so I can use my phone’s QR reader to scan my friends phone. Done. Well shit…either way it takes me to a single-serving website that points me to Facebook or back to your flagship catalog. Who the hell came up with this idea? You could have kept it simple and developed a cross-device maze. At least that would have been fun.

swarovski.com

hellokittyrocks.com

Swarovski Hello Kitty collection